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Web-Based Monetized Ecard Creator

Published 05/02/2010 and rated Ratingstars3 3 out of 5 stars
by AppAppeal Editor
What can you use the app for? is a social network for giving cash gifts via PayPal. Users can use the site to send a cash gift via PayPal, including an eCard, to anyone. The user builds a custom web page for the gift on the site, which can be shared via email or Facebook. Gift cards are available for all occasions, including Birthdays, Anniversaries, Holidays, Graduation and others. All the user needs to send a gift via the site is a PayPal account. The recipient must sign up for a PayPal account to receive the gift.

The site is also a social network with Profiles, Friends and a Wishlist, where users can create a list of gifts they would like to receive and share the list with friends. Friends can then begin to donate cash towards the gifts on the user's giftlist. Users have a home page, which shows their wishes, gifts they have given, gifts they have received, and their friends on the site. The site promotes the idea that cash makes the best form of gift to give, even better than gift cards, which often charge a fee and are not always fully redeemed.

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What is the history and popularity of the app?

Ventura, CA-based was founded in March 2008 by Ross Hale, Andrew Elliot, Alex Rabiee and Adam Olsen. Andrew Elliot is currently CEO, while Alex Rabiee is CFO.

What are the differences to other apps?

Competition to comes from sites such as WishPot and Wish Listing. Both of these sites allow users to maintain a wish list of gifts they would like to receive, but are not necessarily limited to cash gifts. These sites concentrate on allowing users to add gifts to their wish lists from popular online stores, while concentrates on allowing the user to collect cash gifts in order to purchase the gift for themselves. has a larger userbase than, while Wish Listing is newer and has a smaller userbase.

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How does the web app look and feel to use?

The site has a very Web 2.0 look and feel. The site is clean and uncluttered, and navigation is intuitive, with a convenient top menu bar for navigation. The site is quite responsive, and page loads happen quickly. All of the features of the site work well, and the integration with PayPal is seamless.

How does the registration process work?

Registration to is free and is required to use the site. The registration process asks for first and last name, email address and password. Validation of the email address is not required.

What does it cost to use the application?

A free account at provides the user with access to all features of the site, and no premium membership to the site is offered.

Who would you recommend the application to? is recommended to anyone who would like to send an online cash gift along with an eCard. The user can upload photos along with the gift, which go on a custom web page created for the gift. The site is also recommended to anyone who would like to maintain an online wishlist, and raise money in the form of cash towards purchasing the gift.

  • Users can send an eCard and cash via PayPal as a gift to anyone
  • A custom web page is dedicated to the gift – the user can add photos to the page and share the link via email or Facebook
  • Users can also maintain a wishlist of gifts for which they would like to raise cash from their friends
  • Social networking aspects include Profiles and Friends
  • The site is closely integrated with PayPal and Facebook

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